September 9, 2025 - Platform pressure, mental health impacts and creative fatigue are all costs of building a business with social media. Ai and tech companies are challenging creators to find new avenues to promote themselves or revisit the techniques that predate the World Wide Web. Preparing for a new book release in October, let's dive in to how I'm approaching promoting The Big Empty: A Sagebrush Survival Story. Drawing Local Spotlight Drawing up support in your own community is time tested technique before portfolios were flying around on the internet. Here's my plan: Advertising in a few local business that I support regularly. Close friends might forget to buy your book but your hairdresser, doctor, barista you've been loyal to? Many times eagerly support you back or will recommend to a friend. My car's glove compartment will be…